Strategic Plan

Strategic Plan: Kooindah Waters Golf Club

2025–2028

Vision:
To be recognised as one of Australia’s premier regional golf destinations, delivering an exceptional experience for members, guests, and the wider community.

Mission:
To provide a welcoming, professionally managed golf club that offers a high-quality course, outstanding facilities, and inclusive social and competitive opportunities for all levels of golfers.

Strategic Goals & Objectives

1. Course Excellence & Facility Enhancement

Goal: Maintain and enhance the quality of the golf course and supporting facilities to meet high member and guest expectations.

Objectives:
– Maintain championship-standard playing conditions year-round.
– Upgrade course infrastructure (e.g., irrigation, cart paths, bunkers) by 2028.
– Improve Golf shop amenities including offices, lounge areas, and event spaces.
– Invest in sustainable practices such as water and wetland management.

2. Membership Growth & Retention

Goal: Grow and retain a diverse and engaged membership base.

Objectives:
– Introduce flexible membership categories (e.g., Freedom Pass, Intermediate, mid-week, and dual options).
– Launch a formal new member onboarding and welcome program.
– Continue to host Member exclusive events.
– Achieve a 90%+ annual member retention rate by 2026.

3. Financial Sustainability

Goal: Ensure the Club operates on a stable and profitable financial footing.

Objectives:
– Diversify revenue streams through events, pro shop sales, sponsorship, and non-golf functions.
– Develop a 5-year capital works plan to align budgeting with growth priorities.

4. Marketing, Events & Brand Awareness

Goal: Strengthen the Kooindah Waters Golf Club brand and attract more visitors and event clients.

Objectives:
– Refresh the Club’s website and social media presence with professional content.
– Create seasonal marketing campaigns, on and off the course targeting golfers across NSW and interstate.
– Promote annual Legends Pro Am, corporate golf days, charity days, and community events as revenue drivers.
– Partner with local tourism and hospitality businesses to boost visitor traffic.

5. Community & Member Engagement

Goal: Position KWGC as a positive contributor to the local community and a hub for social interaction.

Objectives:
– Offer junior clinics, women’s development programs, and open days.
– Establish partnerships with local business to help build recognition in the community.
– Continue to host annual charity and fundraising events; Breast Cancer Day.
– Celebrate club culture through member exclusive social events and member recognition.

6. Governance & Leadership

Goal: Strengthen the Club’s governance structure and ensure professional leadership in all areas of the golf operations.

Objectives:
– Review and update the Club’s policies.
– Provide regular reports, newsletters, and clear communication to the membership.
– Conduct annual reviews of staff performance and club KPIs.
– Promote transparent communication between management, staff, and members.

Implementation & Review

  • Annual Review: Strategic goals will be assessed each year by the Owner, his representatives and management.

  • Member Updates: Via Members newsletters, social media platforms and Members news via portal.

  • Adjustments: The plan will be updated as needed based on financial, environmental, and member feedback.

Success Indicators

  • Member retention above 90%.

  • Course ranked among the top 50 public-access courses in Australia.

  • Annual financial surplus.

  • Increased community engagement and event bookings year-on-year.

Approved by: Owners Representative and General Manager
Date: June 2025
Next Review: June 2028

Dave P Stretton

General Manager Kooindah Waters Golf Club